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#1 Business Building Tool in Network
Marketing
Ever wonder why one person succeeds and another fails in MLM?
Or why someone has massive success in a company, then
leaves, goes someplace else, and never, ever again
duplicates that success? Or why some people spend 5, 10,
even 20 years in network marketing with NO success...
Yet they never quit!
Or how an industry that does so many things so wrong can
still be so popular ...
This Tool Can Change Your Life
On December 12, 2004, our team released the ebook "Success
In 10 Steps", the story of what we have learned from 26
years in MLM.
The feedback has been astonishing.
People say, "I could have written that book!
That was my story.
Why did you steal my story? How could you know exactly what
I went through?"
Back in 1991, my mentor was making full-time income from MLM.
He retired from that company and actually joined over 100
network marketing companies in the next few years, to figure
out how this industry really works: the good, the bad, the
ugly.
Here's what he did:
1. Got on dozens of company conference calls
2. Organized & categorized companies, products, compensation
plans, distributor kits, & marketing materials to compare
each company with all the others
3. Studied their business models, to understand what kind of
behavior certain business models drove
4. Studied how different "upline gurus" trained (or did not
train) their people
This process answered all the mysteries. It also revealed
some valuable, valuable secrets about network marketing.
Example #1:
The hard-driving, closing salesperson is about 8% of the
population. And those 8% have convinced the other 92% that
the 8% are right and the 92% are wrong.
How did they do that?
Because that is what THEY do. It works for them, so they
have total confidence they are right, and when you feel
their confidence, you KNOW they must be right, so you do
what they tell you.
92% of the world's population is sales-resistant.
They do not like to be sold, and they do not want to become
that pushy, aggressive salesperson nobody likes. Yet when
they join MLM, some upline leader tells them,
"Make a list of your friends and family. Call them up. Get 'em
into the business. You need to hear 100 'No's for every
'Yes'.
Guess what?
It still only works for the 8%.
If you let them mesmerize you, you can wander aimlessly in
the "failure" desert for years...
Maybe forever.
The Choice Is Yours
You can't become something you hate in order to be
successful. This model works for the 8% who are real
salespeople.
It's a disaster for the rest of us...
A very bad business model.
Example #2:
Every person on the planet has to be educated in the skills
of what they're doing.
Whether you're a doctor, carpenter, plumber, ditch digger
... whatever you are... You've got to be taught the skills
of that business.
And what "Success In 10 Steps" does for people is, it gets
them to realize,
It's not your fault! The people teaching you didn't know any
better.
They weren't bad people. They weren't lying to you
intentionally. They just didn't know any other way to do the
business.
Do you think you can wake up one morning and say, "I'm going
to be a doctor!"
And you go down and join a company, get a distributor kit
for 50 bucks, and you're a doctor?
Of course not. That's ludicrous.
How about a carpenter?
No way. You have to learn pitches and square and level and
plumb.
You have to be taught the skills. Yet people get in network
marketing, and they're told,
"Call your friends & family." It's the biggest fallacy in
the industry.
Network marketing is not a sales business.
It's a teaching & mentoring business.
When you build people, people will build your business.
Those upline guru leaders will tell you,
"Well, you didn't make enough phone calls. You're a loser.
If it's to be, it's up to me." Have you heard all that
stuff?
I bet you believed it, too, haven't you?
Why This Ebook Is Such a Hot Tool For Building Your Business
So the ebook really opens people's eyes to the fact that
they've been lied to. You must do your business with people
who WANT to be in business with you. You have to sell
product to people who LOVE the product and want to buy it.
That only comes through target marketing.
We learned early-on about targeted marketing.
Only talk to people who have raised their hand and want what
you have.
Well, guess what? EVERY person who downloads "Success In 10
Steps" is trying to figure out why MLM is not working for
them. When you call them up, they could be in a company
already. They could be working the business a year or 2 or
5, 7, 10 years. But why would they download that ebook?
They're divulging some critical information. The business is
not working for them.
They want to figure out what the problem is. And they're
looking to you for help. THAT is the basis of a long-term
relationship, and THAT is the effect you can create with
"Success In 10 Steps."
See for yourself. Download your copy now.
About the author:
Jerry Olthoff lives in Apache Junction, AZ, with his wife,
Dr. Nancy Olthoff, and their 2 mini-dachshunds. For years he
owned an insurance agency. Now he helps people achieve
success in network marketing. Get your complimentary copy of
"Success in 10 Steps" at http://drolthoff.bigmlmlies.com/?mad=2823
Written By: Jerry Olthoff
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