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 As well you should. New business is what makes the world go
round. Your business relies on new business to survive. To
get new business you must constantly change your marketing
efforts. But what about old business? Have you made a
business crippling mistake? Have you forgotten your previous
customers while looking for new ones?
There are many ways to advertise your business. What kind of
response do you get from e-zines, safelists, startpages, ect?
Email is a great way to advertise your business, you can
email so many people its hard to not get a response. E-zines
are nice, better response cause you can target your
promotion a little more than normal email. Start pages are
good for Alexia ratings, but not much more. What kind of
response do you really see though? 0.2%, 0.5%, 1%, 2%? If
you get even 1% response you are the most fantastic copy
writer and have the best product in the world. For the rest
of us we are exstatic when we get a 0.2% response or any at
all.
Well what about the people that do buy from you? Do you even
email them anymore? After you send your thank you for
purchasing whatever they purchased from you, do you ever
email them again? Well you should.
Lets take one person as an example. He/she buys an ebook
about making minisites from you for $19.95. What can we tell
about this person from their purchase? Well if they want to
make mini web sites, they must have a webhost. Maybe your an
affiliate for a webhosting company. Maybe they need products
to sell on their minisite. Maybe they need an ebook about
copywriting for their new minisites. Whatever else they
need, they will buy it from somebody. They have already
bought from you once, why not buy from you again?
When you make sales, make sure you have other products
available to make the one they bought perform better or
easier to use. If you sell one product to 100 people, then
you sold a second product (that made the first product
easier to use) to 50 of those people, you just sold 50% more
products. You also just made 50% more profit, and didnt
spend any more on advertising as you did before.
The point is, don't forget your previous customers. You will
make more sales on a monthly basis with 1-2 simple emails to
your previous customer base, and will significantly build
your current business. Your previous customers trust you,
like you, have money, and will buy from you again.
What the heck, lets all make a million.
About the author:
Aaron Snider has been marketing online for over 5 years.
Started on Ebay, but after paying fees with Ebay and PayPal
realized he wasnt making much money. As a result he started
using Ebay as a lead source. When customers would buy
through paypal he would follow up with new offers selling
directly to his customers. He has since created a new and
exciting product that allows his clients to do the same
thing. In fact, with TheCustomerManager, he shows you how to
download your entire PayPal history and build a very
lucrative email list from your past customers. http://adtrack.trafficwave.net/t.pl/9149/63401
Written By: Aaron Snider
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