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3 Strategies to
Market Your Business Even When There's No Money
Many small and home based businesses know they need to
market and yet, have little or no money to do so. Sadly,
many use this as a reason not to market. Even on a limited
budget you can promote and gain visibility for you and your
business.
The following three strategies have proven extremely
effective for countless businesses as they can for you.
1.Press Releases
Very effective and they offer a great deal of
credibility when published. You must have a well written
release that is pertinent to the media source you are
sending it to. You can distribute press releases both online
and off.
A quick Internet search under media resources in your city
will bring up radio, television, newspapers and magazines in
your area. To find online resources do a search under free
online press release distribution. Numerous listings will
come up. Be sure to utilize the free services when on a
limited budget.
There are services you can pay for if you are so inclined.
Two excellent resources for both free and paid are
www.prweb.com and http://arrivenet.com/.
Prior to writing a press release, determine the following:
-Who is your target market?
-What is your target media?
-Who is the contact person at the media outlet?
-What is the timeframe for submission?
-Do you have an attention-grabbing headline?
-Do you know the who, what, when, where, why, how?
-Do you have good quotes, research and technical date if
appropriate?
Click this link http://press.arrivenet.com/bus/article.php/593635.html
to see how powerful a well-written release can be.
2. Articles
Writing articles is a great way to gain recognition as an
expert in your field or specific industry. By providing
practical information, you can reach targeted audiences.
This can create exciting opportunities for you and your
business.
Whatever you write about should be something you are
knowledgeable on and your information is factual. Incorrect
or untrue information can come back to haunt you.
Recently I read an article by someone claiming to be an
Internet marketing expert. Their article was about gaining
visibility on the Net. To find out how much visibility this
so called expert has I did a name search on the author. The
expert author had only 10 postings under his name. Not very
impressive when other experts have thousands of listings.
The author immediately lost credibility.
3.Presentations
One of the most incredibly effective ways to market your
product or service is to offer a complimentary information
seminar. When you provide great information that is of
interest to your market you have become a resource before
you are a vendor.
By positioning yourself as a resource you are marketing in a
very unique way.
Hosting a presentation can be virtually expense free. You
can offer to do a presentation at a staff meeting for a
client. Many large companies have brown bag lunch speaking
opportunities.
You can host a meeting open to the public at your local
library. Be sure to send press releases to the local media
when you are offering a presentation open to the public.
Many associations, including your local Chamber of Commerce,
are constantly seeking presenters who can provide timely and
content driven talks that benefit their members.
When you apply one of the three recommendations to your
marketing mix you will gain benefit. When you apply all
three the results can be phenomenal.
About the Author
Learn how to market online with little or no money. Access
FREE eBook Street Smarts eMarketing Tips Guaranteed to Jump
Start Your Internet Presence to Put You Miles Ahead of the
Competition http://www.streetsmartsmarketing.com/free-ebook.htm
written by Kathleen Gage, an award winning entrepreneur,
keynote speaker and author, specializing in low cost, high
return marketing strategies for small and home based
businesses.
Written By: Kathleen Gage
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